Privacy Policy

Your privacy and data security is important to us. This privacy and data security statement explains what personal data we collect from you and how we use it, as well as how we attempt to protect you from online data security leaks.

This Privacy Policy covers the website, (the “Site”), which is owned and operated by Auction Resource, LLC, a Nebraska limited liability company ( hereinafter “Company” or “we”, “us”, “our”, etc.) The Company is committed to protecting the privacy of all users of this Site. Your data will be maintained by the Company in accordance with this Privacy Policy. This Privacy Policy is an integral part of the Site. The privacy practices set forth herein have been established to provide the best services to you and to keep all your personally identifiable information private. By accessing, using, downloading or installing any Digital Property, or registering an account or accessing or using any content, information, services, features or resources available or enabled via any Digital Property (the foregoing, collectively with the Digital Properties, the “Services”), you agree to the terms of this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, you are prohibited from using the Services and must exit and discontinue use immediately. You acknowledge that the Privacy Policy is subject to modification and that your continued use of the Services constitutes agreement with the then-current terms of the Privacy Policy. The date of the most recent update can be found at the bottom of the document.  If you do not agree to the terms of this Privacy Policy in whole, you must not use the Site.

This Privacy Policy describes how we collect, use and disclose information of visitors to our Services, and others to whom we expressly provide that this Privacy Policy will apply (collectively, “you” or “your”). We collect personal data from our users.  Some of this data is collected using direct methods – such as a form that asks for your name, e-mail address, or phone number.  Other types of information about you and your website use are collected indirectly – through our analytics engine.  For example, this may include which advertisement you clicked on to reach our website.  We also get some data indirectly from your interactions with our products on our site.  For example, we use technologies, such as cookies, and receive error reports associated with your usage of our software.  We also obtain data from third parties.

This policy applies only to individuals who use the Services or interact with us through email. It does not apply to information which we may collect offline or through any other means, including on any other website operated by any third party (including our affiliates and subsidiaries) including through any application or content (including advertising) that may link to or be accessible from or on the Services.

If you have any questions about this Privacy Policy, please email us at .  

  1. Information Collected by the Site.

We collect information to better serve our customers and users. When we have a better picture of how people are using our Services, we can improve the experience of our users. When you use the Services, we may automatically collect information related to the Services, such as information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the pages and aspects of the Services you request, and the date and time of those requests. We use this information only to improve the content and structure of the Services. You will remain anonymous to us unless you provide us with your identity.

The Site will not collect any personally identifiable information when you are browsing the Site or that is not voluntarily supplied by the user. Certain actions on the Site require you to provide personal information such as your name, address, telephone number, email address, and any other information that is necessary to complete that action, but no personally identifiable information will be obtained other than the information you enter. The Site reserves the right to store your name and contact information in a database solely for the reasons set forth below. The Company will not sell or disclose any of your personally identifiable information to any third party.

Additionally, depending which of the Services you are visiting or using, we may collect various types of information from and about you, including information that can personally identify you (collectively, “Personal Information”). This information includes, but is not limited to:

•     Your Name

•     Postal Address

•     E-mail Address

•     Telephone Number

•     Demographic Information

•     Information Related to Equipment Sales or Other Transactions Involving You

We may also collect information, which may or may not be Personal Information, which you provide to us with respect to auctions and similar transactions of which you are aware, including information related to the date and time of such transactions, details related to the equipment or product sold in connection with such transactions, and the applicable sale prices (“Transaction Information”).

We may also collect information that you provide to us about other people, including, but not limited to, their names, postal addresses, telephone numbers, mobile numbers, and email addresses for purposes of fulfilling the purposes for which you provide such information.

  1. How Information Is Collected.

We collect information provided by you when you (a) inquire about or obtain our services or products; (b) communicate with us or request information about or from us, whether via email or other means; (c) fill out forms or fields on the Services; (d) register as a user or sign-up for any of our materials or services through the Services; (e) enter into online transactions; (f) create profiles; (g) provide feedback or participate in online surveys or questionnaires; (h) input information into our interactive programming features; and (i) post to the Services or provide user-generated content or submissions to us, including without limitation sales and product listings, Transaction Information and other information related to transactions (“User Contributions”).

Like many similar Services, we use “cookies” (small pieces of information that are stored by your browser on your computer) and similar technologies to provide our website and online services with the optimal level of personalization and service.  Collecting data in this manner ensures that we can provide our customers with the best possible experience.  Cookies allow us, among other things, to store preferences and settings, enable you to sign-in, provide internet-based advertising, combat fraud, and analyze how our websites and online services are performing and could be improved. we use cookies for a variety of purposes to improve your visits to our Services.  Cookies are necessary for the Site’s functionality. Cookies allow the Site to take data you enter on one page of the Site and return results of your request on a new page. Cookies also identify Site usage and access preferences, which tell us information when you return to the Site to make your visit to the Site more enjoyable.  You can disable cookies or set your browser to alert you when cookies are being sent to your computer. However, this may affect your ability to perform certain actions on this Site and elsewhere online.

We also use similar technologies to cookies to provide a variety of services.  These technologies continue to evolve over time and we continue to test web beacons, outside data providers, and new media tools. We reserve the right to include additional technologies to track behavior and improve performance without specifically identifying that change in data provision, protection, or use.

Although some of the information collected may be linked to a specific IP address, we do not try to identify the person(s) using that IP address except for the very limited circumstances described herein. You can use the options in your web browser to notify you when you receive a cookie or otherwise change your cookie preferences. Click on the “Help” section of your browser to learn how to make those changes. But remember, if you disable cookies, you may not be able to take advantage of all the features of the Services.

  1. User Uploaded Content.

Certain features of this Site allow users to upload or submit materials to the Site as equipment listings, parts listings, service listings, discussion board messages, or other content for others to view or access (“User Content”). If you upload or submit User Content of any kind, you warrant and represent: (i) that you own or otherwise control all of the rights to the User Content that you submit; (ii) that the User Content is accurate; (ii) that use of the User Content you supply does not violate this policy and/or the User Agreement of this Site; and (iii) you will indemnify the Company for all claims resulting from User Content you supply. Additionally, you grant the Company a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, display, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such User Content in all countries and in any media and/or form. You grant the Company and sublicensees the right to use the name that you submit in connection with such User Content, if they choose.

  1. Use of Personal Information.

We use the data that we collect from you to provide you with the best possible products and experience on our website.  We use your activities and information to improve and personalize your experiences on our site.  We also may use the data to communicate with you about your account, security or product updates, and other important notices.  We use your data to show relevant advertising and to improve your online searches for auctions, items, and equipment.  And, in certain instances, we will sell your data to trusted third party companies.  However, we do not use or share what you say in chats, messages, or other online communications to target advertisements to you.  In order to provide you with the best user experience, we may use your information, in the following ways:

a)   Voluntary Transactions . The personally identifiable information that you voluntarily provide when you make an on-line transaction such as paying for a subscription and registering to the Site or logging in to the Site will be used to complete the transaction through the Site. The Company will only collect the information that is reasonably necessary or appropriate to complete the transaction and will not disclose any personally identifying information other than as required to complete said transaction.

b)   Account Details . The personally identifiable information that you voluntarily provide may be used by the Company to verify the information you provide to us; confirm your identity and eligibility to use the Services, and establish and manage your Account.

c)   Providing Requested Services . The Site will use personal information to provide the services requested by you. For example, if you request additional information or submit a comment, the Site will use your email address to respond. If you subscribe to the Site, the Site will use your credit card number to complete the transaction. These examples are provided to illustrate the scope of the Site’s use of personal information for requested services. All other requested services, whether offered now or in the future, will be handled in a similar manner following this logical approach.

d)   Aggregate Information . The Site may use your name and contact information to compile aggregated demographic information for market studies, data trending, or similar uses that will make the services offered by the Site more effective and useful. Any aggregated information will be used solely by the Company. The aggregated information and studies will not be linked to any personally identifiable information and the Site will not sell or release any personally identifiable information to any third party.

e)   Notifications/Offers. If you are a registered user of the Site and/or provide your email address to the Site, the Company may contact you via your email address to tell you about new features, solicit feedback, or send you special offers and/or updates solely relating to the Site, as the Company deems to be in your best interest. The Company will not use your email address for any third-party advertisements or notices unless you have expressly authorized such use. If the Company decides to provide email offers, you will have the opportunity to opt-out of any emails by notifying the Company via email at

  1. Security.

We take reasonable steps to maintain physical, technical and administrative security of your information you provide to us. Although we take these steps to safeguard your information, unfortunately the transmission of information via the internet is not and cannot be made completely secure. Although we do our best to protect your information, we cannot guarantee the security of your information transmitted to our Services. Any transmission of information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.  While we strive to protect your personal information, the Company cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

  1. Links/Affiliated Websites.

This Site may contain links to other websites that are not owned or controlled by the Company, including, but not limited to the Company’s partners, affiliates and advertisers. This Privacy Policy applies only to the Site. The Company is not responsible for the privacy practices of any website that you may link to from the Site or from which you link to this Site. The Company encourages you to review the privacy policy of each and every website that collects personally identifiable information.

  1. Controlling Your Personal Data

You can view, edit, or delete your personal data online from the Site in your account profile.  You can also make choices about the Company’s collection and use of your data.  You can always choose whether you wish to receive promotional email, SMS messages, telephone calls, and postal mail from the Company.  [You can opt-out by emailing the message “opt out” to] If you no longer want to receive third-party email offers that you requested through our Services, simply follow the advertiser’s unsubscribe link or opt-out instructions that should be included in every commercial message you receive. If you wish to disable web beacons in our email messages, turn images “off” in your email client (e.g., Outlook or Outlook Express). Please refer to the settings or options menu in your email client for more information.


  1. Minors

We do not knowingly collect any Personal Information from visitors under the age of 13. We urge parents to regularly monitor and supervise their children’s on-line activities.  We also ask that if you are under 18 years of age, you have been given permission by a parent or guardian to access the website. This website is designed for use by adults residing in the United States. If you are a parent and you discover that your child under the age of 13 provided Personal Information to us, please let us know and we will delete that information from our files.

  1. California Privacy Rights of California Citizens

( As provided by California Civil Code Section 1798.83) California residents have the right to request and obtain from us, once a year and free of charge, a list of the third parties to whom we have disclosed certain types of personal information (if any) for their direct marketing purposes in the prior calendar year. At our option, we may respond to such requests by providing instructions about how our users can exercise their options to prevent our disclosure of personal information to third parties for their direct marketing purposes.  These instructions are generally set forth above, but, if you are a California resident and prefer that we send you a separate response, please email your request to:

  1. Other Countries

We may transfer your personal information to our service providers and other third parties located in the United States or elsewhere in the world for the purposes described in this Privacy Policy. Different countries have different privacy laws and requirements, and some, including the United States, provide less legal protection for your personal information than others.

  1. Legal Disclaimer.

Notwithstanding the Company’s policy against sharing any information you have provided, the Company will release any personal information when it believes disclosure is required by law and when it believe that the disclosure of your personal information is necessary to protect the Company’s rights and/or comply with a judicial proceeding, court order, or legal process served on the Company or the Site.

  1. Disputes.

This Privacy Policy and any disputes related thereto shall be governed by the laws of the State of Nebraska and you consent to the state and federal courts located in Lancaster County, Nebraska as the exclusive venues for resolving any conflicts related to this Privacy Policy, without regard to Nebraska’s choice of law provisions. You agree that any damages resulting from any breach of this Privacy Policy shall be limited to the total amount paid by you during the last twelve months all products you have purchased via our websites.


  1. Access To Own Information.

If you wish to access personally identifiable information that we have stored about you, or you have any questions about this Privacy Policy please contact us at:

  1. Modification of Privacy Policy.

The Company reserves the right to modify this Privacy Policy at any time. Any modifications made will be posted on the Site. Please review the Privacy Policy frequently.

The effective date of this Privacy Policy is: October 27, 2020.

Auction Resource, LLC Copyright 2021