Privacy Policy


Auction Resource, LLC

Your privacy and data security is important to us. This privacy and data security statement explains what personal data we collect from you and how we use it, as well as how we attempt to protect you from online data security leaks.

Personal Data

Auction Resource, LLC collects personal data on its users.  Some of this data is collected using direct methods – such as a form that asks for your name, e-mail address, or phone number.  Other types of information about you and your website use are collected indirectly – through our analytics engine.  For example, this may include which advertisement you clicked on to reach our website.  We also get some data indirectly from your interactions with our products on our site.  For example, we use technologies, such as cookies, and receive error reports associated with your usage of our software.  We also obtain data from third parties.

Data Security

Auction Resource, LLC protects this information in three key ways.  First, we utilize Microsoft Azure and many of the security tools that are available through Microsoft Azure to prevent a data security breach – including encryption, salting, etc.  Second, we do not store data on our private computers or non-networked resources to prevent local violations.  Third, any transaction data takes place outside of Auction Resource, LLC services and is managed by a third-party provider, Zoho.  Together this three-pronged data security approach should prevent your data from being stolen or breached.

Personal Data’s Uses

Auction Resource, LLC uses the data that we collect from you to provide you with the best possible products and experience on our website.  We use your activities and information to improve and personalize your experiences on our site.  We also may use the data to communicate with you about your account, security or product updates, and other important notices.  We use your data to show relevant advertising and to improve your online searches for auctions, items, and equipment.  And, in certain instances, we will sell your data to trusted third party companies.  However, we do not use or share what you say in chats, messages, or other online communications to target advertisements to you.

Reasons We Share Personal Data

Auction Resource, LLC does share your data in a variety of situations.  We share your data to complete transactions and to provide you with products that you have requested. These often involve built-in third-party providers of software.  For example, Auction Resource, LLC outsources its credit card processing.  We share your data with affiliates, vendors, and partners that build, create, and use our software. We share your data to comply with legal process or in response to legal requests from law enforcement.  We share your data to protect lives and property.  And we share your data to maintain the security, safety, and protection of our website or its users.

Controlling Your Personal Data

You can view, edit, or delete your personal data online from in your account profile.  You can also make choices about Auction Resources’ collection and use of your data.  You can always choose whether you wish to receive promotional email, SMS messages, telephone calls, and postal mail from Auction Resource, LLC.  [You can opt-out by emailing the message “opt out” to]

Cookies and Similar Technologies

Auction Resource, LLC uses cookies (small text files placed on your device) and similar technologies to provide our website and online services with the optimal level of personalization and service.  Collecting data in this manner ensures that Auction Resource can provide our customers with the best possible experience.  Cookies allow us, among other things, to store preferences and settings, enable you to sign-in, provide internet-based advertising, combat fraud, and analyze how our websites and online services are performing and could be improved. 

Auction Resource, LLC uses similar technologies to cookies to provide a variety of services.  These technologies continue to evolve over time and Auction Resource, LLC continues to test web beacons, outside data providers, and new media tools. Auction Resource, LLC reserves the right to include additional technologies to track behavior and improve performance without specifically identifying that change in data provision, protection, or use.